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Digital Marketing

Digital Marketing

Introduction

Many firms are now powered by digital marketing.  Companies are increasingly prioritizing employing marketers with digital talents, as the recent move to online working has made them in great demand.  People who think in big, bold colors and have big ideas appreciate the endless possibilities of a socially-driven career.  It is a versatile path that necessitates creativity, market analysis skills, and the ability to respond in real time. Digital marketers are in great demand, and digital marketers will continue to be in high demand for MNC organizations in the future years. After completing the BBA in digital marketing, you can pursue an MBA or a Ph.D.

Program Content

A first-to-market program, this degree offers a unique combination of communication, business and marketing, and visual design modules. You will learn to plan comprehensive social strategies including SEO, content marketing, and digital advertising; analyzing sophisticated data, and innovating online solutions to grow real-world businesses. The marketing elements of this course teach advanced communication and technological skills across a variety of business sectors, combining with engaging and specialized classes like Computer Culture, Consumer Behavior and Fundamentals of Family Business.

Program Objectives
  1. To provide knowledge in management disciplines with an understanding of its applicability in business decision making for positive social impact.
  2. To strengthen the foundation for further specialization in domain of Digital Marketing.
  3. To inculcate an attitude and desire to learn.
  4. To develop competent professionals committed to excellence.
Career Opportunities in Business Administration with Digital Marketing

Graduates in Business Administration with a specialization in Digital Marketing can pursue diverse roles in both in-house and agency settings. Career opportunities include positions such as Digital Marketing Executive, Social Content Manager, Brand Manager, Digital Project Manager, and PPC Account Executive, among others. This specialization prepares graduates for strategic, creative, and technical roles in the digital marketing field.

  1. Completion of secondary school with a minimum overall average of 50%
  2. Should bring the original and a copy of the secondary school certificate
  3. Should bring six (6) passport-size photos with a white background
  4. You should bring the original copy of a letter of good conduct issued by your secondary school
  5. You should bring a sponsorship letter from your guardian
  6. Should successfully pass an admission interview and/or test
  7. Pay non-refundable Processing and ID card fees of USD 50 (bank draft)

UNIVERSITY COURSES

  • English I

  • Fundamentals of Computers

  • Arabic Language I

  • Arabic Language II
  • Islamic Studies I
  • Islamic Studies II
  • Study Skills
  • English II
  • Computer Applications and Technology
  • Principles of Management
  • Communication Skills
  • Research Methodology
  • Critical Thinking
  • Somalia Studies
  • Conflict Resolutions
  • Graduation Project
FACULTY COURSES
  • Commerce
  • General Mathematics
  • Business Mathematics
  • Principles of Accounting I
  • Principles of Accounting II
  • Introduction to Business Org
  • Cost Accounting

  • Business Statistics I

  • Business Statistics II

  • Business Law
  • Microeconomics
  • Macroeconomics
  • Introduction to Research Methodology
  • Principles of Marketing
  • Principles of Finance
  • Human Resource Management
  • Quantitative Analysis in Decision Making
SPECIALIZATION COURSES

  • Organizational Behavior

  • Business Values and Ethics
  • Fundamental of Digital Marketing
  • Fundamental of Entrepreneurship
  • Procurement
  • Web and Design Essentials
  • Digital Content Development & Management
  • Design Thinking
  • Project Planning and Management
  • Strategic Management
  • Negotiation Skills
  • Digital marketing strategy
  • Digital entrepreneurship
  • Social media marketing ads
  • Digital and emerging media
  • Management Information System
  • International Business
  • Production and Operation Management
  • Search engine optimization
  • Digital analytics
  • Digital Business Models
  • International Marketing

Full time: 5 Years

  • Tuition Fee: $315.00

  • Additional Charges (e.g., services, facilities): $30.00

  • Total per Semester: $345.00

This policy applies to all students, these include: part-time and full-time for both undergraduate and postgraduate and any other person enrolled as a student at the University:

Option one: At the beginning of the semester, all semester fees can be paid in full.

Option two: At the beginning of the semester, students should pay 30% of semester fees before he/she registers for the class. In the second installment, 40% of the semester fees should be paid before the midterm exam. The remaining 30% of the semester fees should be paid before the final exam.

After payments of second and third installments, students are eligible to get their clearance cards for midterm and final exams.

Fees Collector officer will be responsible to check fees default when he/she gets a report from the head of the cash unit.

SU will not refund any fees paid unless the student has no remaining semester.

Students and sponsors who unintentionally or intentionally deposit fees will not be refunded but will be forwarded to the next semesters.

Upon graduation period, all extra fees balance should be refunded to the students.

Any student who temporarily or permanently breaks his/her study can request an extra fee refund.

Head of Cash Unit should check the activities of the sponsors.

Bank Accounts

Premier Bank: 20300001001

Dahabshiil: 1822

Salam Bank: 30027598

Idman Community Bank: 7401005

IBS Bank: 1820

The SU academic year consists of 42 weeks split into two semesters of 18 weeks each, the first beginning in August.