Digital Marketing

INTRODUCTION

Many firms are now powered by digital marketing.  Companies are increasingly prioritizing employing marketers with digital talents, as the recent move to online working has made them in great demand.  People who think in big, bold colors and have big ideas appreciate the endless possibilities of a socially-driven career.  It is a versatile path that necessitates creativity, market analysis skills, and the ability to respond in real time. Digital marketers are in great demand, and digital marketers will continue to be in high demand for MNC organizations in the future years. After completing the BBA in digital marketing, you can pursue an MBA or a Ph.D.

PROGRAM CONTENT

A first-to-market program, this degree offers a unique combination of communication, business and marketing, and visual design modules. You will learn to plan comprehensive social strategies including SEO, content marketing, and digital advertising; analyzing sophisticated data, and innovating online solutions to grow real-world businesses. The marketing elements of this course teach advanced communication and technological skills across a variety of business sectors, combining with engaging and specialized classes like Computer Culture, Consumer Behavior and Fundamentals of Family Business.

PROGRAM OBJECTIVES

1.      To provide knowledge in management disciplines with an understanding of its applicability in business decision making for positive social impact.

2.      To strengthen the foundation for further specialization in domain of Digital Marketing.

3.      To inculcate an attitude and desire to learn.

4.      To develop competent professionals committed to excellence.

CAREER OPPORTUNITIES IN BUSINESS ADMINISTRATIONALWITH DIGITAL MARKETING

Graduates will develop the skills necessary to qualify them to work in an in-house and agency capacity which is key to rounding out their skillset. These jobs include:

1. Completion of secondary school with a minimum overall average of 50%
2. Should bring the original and a copy of secondary school certificate
3. Should bring Six (6) passport size photos with white background
4. Should bring the original copy of a letter of good conduct issued by your secondary school
5. Should bring a sponsorship letter from your guardian
6. Should successfully pass an admission interview and/or test
7. Pay non-refundable Processing and ID card fees of USD $50 (bank draft)

COURSE STRUCTURE

The faculty of management sciences offers undergraduate programs, and the course structure includes university, faculty, interdepartmental and specialization courses,

UNIVERSITY COURSES

The aim of this program is to explore and analyze the vital role played in the successful running of a firm. Here is an overview detailing the university courses we have to offer:

• IML I
• Computer studies 
  
• Arabic Language I
• Islamic Studies I
• Study Skills
• IML II 
• CAT
• Arabic Language II
• Principle of management
• Communication Skills
•  ISL.STUDY II
• Research Methodology
• Graduation Project

FACULTY COURSES

The Faculty offers a wide range of high quality courses in a variety of different levels of study: There is an extensive choice of subject specialism’s on offer as well as a focus on education as a discipline. All courses are taught by staff that is nationally and internationally recognized as experts in their field.  Here is an overview detailing the faculty courses we have to offer:

• Commerce
• General Mathematics
• Business Mathematics
• Principle of accounting I
• Introduction to business Org
• Micro economic
• Principle of Accounting II
• Macroeconomic
• Business Law  
• Cost Accounting
• Business Statistics I
• Introduction to Research Methodology
• Business Statistics II
• Principles of Marketing
• Principles of Finance
• Human Resource Management
• Quantitative Analysis

INTERDEPARTMENTAL AND SPECIALIZATION COURSES

The Faculty provides a diverse choice of high-quality courses at various levels of study: There is a wide range of interdepartmental and specialization courses available, as well as a concentration on education as a field. All courses are taught by faculty that are nationally and globally renowned as experts in their respective fields. Here’s a rundown of the interdepartmental and specialization courses we have to offer:

• Organizational behavior
• Fundamental of entrepreneurship
• Fundamental of Digital Marketing
• Business Value and Ethics
• Principles of Procurement
• Design thinking
• Project Management
• Negotiation Skills
• Strategic Management
• Management Information Systems
• Operation and production management
• Digital Content Development & Management
• Web and Design Essentials
• Digital Marketing Strategy
• Digital Entrepreneurship
• Digital and Emerging Media
• Social Media Marketing Ads
• Digital Analytics
• Digital Business Models
• Search Engine Optimization
• International Marketing

Full time: 5 Years

STUDENTS FEES PAYMENT POLICY

This policy applies to all students, these include: part-time and full-time for both undergraduate and postgraduate and any other person enrolled as a student at the University:

1. Option one: At the beginning of the semester, all semester fees can be paid in full. 

1. Option two: At the beginning of the semester, students should pay 30% of semester fees before he/she registers for the class. In the second installment, 40% of the semester fees should be paid before the midterm exam. The remaining 30% of the semester fees should be paid before the final exam. 
2. After payments of second and third installments, students are eligible to get their clearance cards for midterm and final exams. 
3. Fees Collector officer will be responsible to check fees default when he/she gets a report from the head of the cash unit. 
4. SU will not refund any fees paid unless the student has no remaining semester. 

1. Students and sponsors who unintentionally or intentionally deposit fees will not be refunded but will be forwarded to the next semesters. 
2. Upon graduation period, all extra fees balance should be refunded to the students. 
3. Any student who temporarily or permanently breaks his/her study can request an extra fee refund. 
4. Head of Cash Unit should check the activities of the sponsors.

Bank Accounts

Premier Bank: 20300001001
Dahabshiil: 1822
Salam Bank: 30027598
Idman Community Bank: 7401005
IBS Bank: 1820

The SU academic year consists of 42 weeks split into two semesters of 18 weeks each, the first beginning in August.